ISAMAYA is a brand rooted in a philosophy that blends innovation with authenticity, bringing a fresh, science-backed approach to beauty. It's not about piling on products or chasing trends - it's about celebrating what's uniquely you, with just enough to let your natural beauty shine through. At its core, ISAMAYA champions simplicity without compromise, offering formulas that strike the perfect balance between effortless wear and high-impact results. We understand that beauty isn't about doing more; it's about doing what works for you - giving you tools to feel confident, expressive, and completely yourself. ISAMAYA keeps it real with products designed to enhance, not overshadow, your individuality. With superior active ingredients and innovative formulations, our makeup combines the richness of luxury with the power of science. Each product is crafted with care, tested by real people, and designed to not only enhance your beauty but also nourish and improve your skin.

Isamaya Ffrench has spent over a decade at the forefront of the beauty industry. As a Makeup Artist and Creative Director, her innovative approach has led to collaborations with top luxury brands and avant-garde tastemakers worldwide. Her work has appeared in major fashion publications and on icons like Rihanna, Madonna, Cher, Rosalía, and Bella Hadid. Drawing from her background in theater and performance, Isamaya's creative direction spans beauty campaigns and broader artistic visions.