ISAMAYA knows that nothing new is made without impact.

Our goal is to do more with less. We’ll aim to deliver innovative formulas that inspire makeup lovers to use every last drop in addition to designing out packaging waste from the start, whilst complying with strict cosmetic safety standards.

Each ISAMAYA collection will offer thoughtful, desirable objects with longevity; items to be enjoyed well beyond their initial purpose. To further our commitment, we’re working with a sustainability consultant to support us in taking the right steps at the right time, and ensure we’re proactive in our approach to building this brand ethically and responsibly.

Isamaya is bringing you on this journey. As we learn, you learn.


ISAMAYA applies creative hardware design to maximize the usefulness of our product. Each collection features reusable components and where possible, our gift and jewellery boxes are designed to have the interior removed and customized for further use.

We’re conscious of the ingredients and packaging sources of our product and guarantee that all our paper packaging is 100% FSC certified cardboard. Where possible, we use 30% post-consumer resin (PCR) in our plastic packaging. To maintain our ethos of beauty without conflict, we’ve ensured ground-floor requirements for product building.

Our products are Vegan, Cruelty & Paraben free. We work with suppliers vetted by Ethical Audit and the Responsible Minerals Initiative to safeguard against the unethical supply of mica, and ingredients derived from palm oil come from RSPO certified sources.

In addition, we and our suppliers stand against Conflict Materials, opting to not purchase source materials that finance or facilitate the exploitation of vulnerable people. We’re will continue addressing our concerns to suppliers directly, seeking better alternatives globally as we grow.

By choosing suppliers that share our values, we help lessen ecosystem damage and the exploitation of workers.


We’ve chosen to partner with organisations supporting environmental and societal initiatives that matter to us. It is a priority that we cultivate meaningfully credible and genuine partnerships, and innovate through collaboration. Donations alone are not sufficient to offset our impact.

For our first collection, we have partnered with The Worldwide Tribe. The Worldwide Tribe produces creative content to bring personal, human perspectives to The Refugee Crisis, the largest humanitarian crisis of our time.

The Worldwide Tribe uses film, photography and storytelling to raise awareness and support grassroots projects, making a direct impact to people on the ground.

Through The Asylum Speakers Podcast, we hear from people leaving their countries and the volunteers working alongside them. Those currently living in refugee camps and those working on the front line. The podcast aims to un-pick any stereotypes around ‘refugees', ‘asylum seekers’ and ‘illegal immigrants', and dissolve our fear of the ‘other’. Refuting stereotypes resonates with Isamaya’s approach to beauty and supporting refugees has been close to Isamaya’s heart for many years. ISAMAYA will be supporting The Worldwide Tribe throughout the Industrial drop by listening, amplifying and donating.

Please join the Tribe.